Cotton On has opened its largest stand-alone Australian store - but it's the new design features that are the real star.
The Geelong-based retailer has opened its new flagship for the western suburbs in Maribyrnong's Highpoint Shopping Centre.
The space is four times the size of its existing Highpoint store, measuring 750 square metres.
Innovative design elements include 'living' front windows which allow customers to shop directly from the window display.
The store features a specific denim destination area, high-density modular table sets, metal wall and floor framing and counter backdrop and unpacking station.
The introduction of an exposed glass back-of-house is a first for Cotton On, allowing customers to see new stock being unpacked as it arrives.
Store opening celebrations included live performances, mini-makeover and hair braiding stations, tee customisation and free gift cards.
