David Jones has partnered with Destination Canada and Qantas to help launch its new spring/summer 22 ‘Wonderland’ campaign ‘Natural Wonders’.
The joint venture will also see David Jones promote Canada as a destination for all-year travel to its customer base, via in-store and davidjones.com.
To officially mark the launch, Natural Wonders will feature in the David Jones SS22 runway show this week.
Held in the level 8 gallery of the Elizabeth Street Flagship Store, the set for the show will be themed around the Canadian landscape.
David Jones GM of womenswear and accessories Bridget Veals said the season will see a number of new brand additions.
“This season David Jones welcomes over 30 new fashion brands to our women’s designer portfolio including The Attico, Sarah-Jane Clarke, Wynn Hamlyn, Alo, By Charlotte, Sleeper, National Designer Award Nominee Beare Park and homegrown brand Matteau, whose resort collections embody Australian style – relaxed, effortless and timeless," she confirmed.
Indian-born supermodel Pooja Mor has been appointed to front the 'Natural Wonders' campaign, photographed by Australian photographer Isaac Brown.
Mor will feature in ‘Wonderworld’ imagery and film throughout David Jones stores and digital channels, and will also appear on the cover of JONES magazine edited for the first time by JONES new editor-in-cheif Philippa Moroney.