David Jones is set to overhaul its stores.
London-based agency Dalziel and Pow has announced it will create new design concepts and communications for a number of store openings later this year.
Dalziel and Pow creative director David Dalziel revealed the appointment on the company's website.
"This is a great opportunity for us to create something powerful in the region, capitalising on the expansive brief and the skills and enthusiasm of the client team," he said.
David Jones was acquired last year for $2.2 billion by South African-based Woolworths.
During an investor briefing last month, Woolworths revealed a seven-point plan to deliver over $160 million to David Jones over the next five years.
For more on the strategy, pick up Ragtrader's March edition.