Department store David Jones has secured two new bra collections from Kim Kardashian’s undergarment label Skims.
David Jones is the only Australian retailer to carry the brand.
GM of womenswear, footwear and accessories Bridget Veals said the double-down on Skims’ range growth is a win for the department store.
“Skims has grown to become one of the biggest brands in the underwear, loungewear, and shapewear category,” Veals said. “We’re thrilled to be expanding the Skims range at David Jones with two new collections of bras – Fits Everybody and Wireless Form.”
The Fits Everybody collection includes four silhouettes – strapless, unlined, t-shirt, and push-up. Meanwhile, the Wireless Form collection features two styles of bras – t-shirt and push-up plunge.
Both collections will be available in skin and earth tone colourways, including sand, clay, sienna and onyx – with sizes ranging from 10A to 16DD.
“Since Skims made its Australian online and bricks and mortar debut in David Jones in 2021, the brand has been on an upward trajectory with no sign of slowing,” Veals said.
“We’re incredibly proud to be the exclusive stockist of Skims in Australia and as the brand continues to expand into new categories, we look forward to bringing Skims’ new offerings and premium products to the David Jones customer.”
The Fits Everybody and Wireless Form collections are now available via David Jones online and in select stores.