QUT Creative Enterprise Australia (CEA) has announced the appointment of a global creative catalyst.
Former David Jones chief executive Paul Zahra has been confirmed for the position.
The backing of Zahra, as a prominent figure in Australia’s retail and fashion industry, is a strategic move for CEA.
QUT Creative Enterprise Australia chief Anna Rooke said it comes as powerful momentum builds around creative industries in Australia and overseas.
Creative industries contribute more than $90 billion annually to the Australian economy, and are growing at almost twice the rate as the rest of the economy in the UK.
“We’re thrilled be working with Paul Zahra as we are hitting our stride in gaining awareness of creative industries’ economic potential for Australia,” she said.
“Paul is a highly-respected leader in the fashion and retail fields, and we look forward to his valuable contribution as we continue building on our national initiatives.
“Our mission at CEA is to continue to support and develop those startups in the creative-tech space, assisting them to gain access to funds and mentors.
"Paul’s reputation and support for Australian fashion designers in particular will undoubtedly boost our work here, which in turn will pay dividends for the Australian economy."
Zahra said he believes the work of CEA is unique and worthwhile.
“Local talent is a vital part of the economic and intellectual growth of the country and Australia is well positioned to see more of our creative talent on the world stage thanks to the impact of digital technologies.
"We have seen some wonderful recent examples of creative tech startups going global – including Canva, Envato, Shoes of Prey, We Are Hunted and more recently the CEA-backed Fame & Partners."
Zahra’s first role as global creative catalyst involves participation in the 2016 Fashion Accelerator ‘Demo Day’ Showcase on July 29.
He will also be involved in CEA’s upcoming Creative3 event on 22 September.
CEA will announce further initiatives in collaboration with Zahra as the partnership unfolds over the coming months.