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Culture Kings is preparing to open a flagship site at Caesars in Las Vegas later this year.

The announcement comes a year after its acquisition by US-based firm A.K.A Brands, which has also acquired Australian brands Petal & Pup and Princess Polly.

Culture Kings currently operates eight experiential concept stores in major cities in Australia and New Zealand.

The stores are known for their nightclub vibe, promoted events and in-store gamification.

The two-story U.S. flagship will leverage these features as well as introduce new elements. The assortment will include merchandise from leading third-party brands as well as Culture Kings proprietary world exclusive brands.

A.K.A Brands CEO Jill Ramsey said the brand had high prospects in the US market.

“The Culture Kings stores offer a truly incredible experience, and we are excited to introduce this one-of-a-kind retail concept to our customers in the U.S.

"The stores have proven to be very successful in driving brand awareness in international markets, and we anticipate that the first U.S. flagship will become a must-visit destination in Las Vegas where there is high tourist traffic.

"The Culture Kings store format serves as a powerful customer acquisition tool and provides shoppers with a unique, immersive streetwear experience.

"We are confident the store will be instrumental in accelerating Culture Kings’ growth in the U.S. market."

Culture Kings co-founder Simon Beard said the concept had a proven track record. 

“Since opening our first store in Southport, Australia 14 years ago, we have seen incredible success with this unique experiential concept.

"The stores have proven to be highly effective marketing machines with lines spanning blocks at each store opening.

"We are very excited to expand the concept to the U.S., and we look forward to bringing Culture Kings streetwear lifestyle to new consumers while deepening our connection with our existing fans."

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