Country Road has launched a limited edition magazine in collaboration with The Woolmark Company.
This follows the success of its long-running $1.1 million content strategy.
The latest magazine, called The Close Knit, is a homage to wool and features woollen products as well as topical feature stories.
This includes a farm to fashion piece centering a woolgrower, shepherd and shearer.
It also features a profile on farmers Julian and Annabel von Bibra at their Beaufront station, focusing on their effort to produce and market single origin Tasmanian wool to the world.
The Close Knit editorial campaign was shot on Bruny Island, just off the coast of Tasmania.
Country Road has a long standing relationship with The Woolmark Company and is a key partner of Wool Week 2017.
The cross-sector initiative promotes wool as a natural, renewable and biodegradable fibre.
To celebrate Wool Week, Country Road has partnered with Tourism Tasmania to offer customers a chance to win a Bruny Island Long Weekend escape and a $1000 Country Road shopping experience.
To be eligible to win, customers are required to purchase any woollen item from Country Road stores nationally or countryroad.com.au.
The competition ends on May 28.