Country Road has been found innocent against claims a recent campaign sexualised children.
The fashion retailer defended itself in a case brought before the Advertising Standards Board.
The advertisements under complaint were two images from a catalgoue entitled 'Holiday 2015'.
One featured a girl in a backless dress; the other featured a girl in a one-piece swimsuit.
This is not the first time claims have been levelled at a Country Road Group brand.
In 2014, the Board ruled a Witchery Kids campaign (pictured) had sexualised children through its selection of poses, garments and angles.
However, Country Road was cleared of all wrongdoing.
One complainant alleged a child in its recent campaign was wearing "adult style" bathers and taking on an "adult pose".
The complainant also alleged the skin-tone and "artistic quality" of a model in a backless dress portrayed "sexual appeal."
Country Road said it is committed to conducting its business in an ethical manner.
"The two images simply depict a girl acting naturally and in a way which is appropriate in light of the themes of fun, light-hearted play and the Australian summer.
"Country Road is aware of community sensitivity surrounding the sexualisation of children and actively conducts itself in a manner to ensure the protection of children appearing in its advertisements.
"Finally, Country Road notes that at all times during the shooting of the images both the girl’s mother and a registered nurse were present to monitor the girl’s well-being and that all legal requirements were met."
The Board agreed and the complaint was dismissed.