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Cotton On Body's ecommerce business has recorded 100% year-on-year growth in FY16.
Cotton On Body trend director Stephanie Keen spoke exclusively to Ragtrader about using data mining from its website and social media platforms to determine expansion of its bridal and maternity offering.
“Within Body we use our trend research from social media because our customer is so engaged and so social that there's such an easy way to mine information – she's telling us and it's so exciting that these days they're so quick to respond and they're putting out there what they like and what they don't. We were getting around 800 a week searching for maternity on our website so that sort of thing helps.”
Cotton On Body launched a product extension in September for its bridal range adding intimates, sleep sets and accessories alongside its popular offering of kimonos.
It has also expanded its maternity collection to include activewear, sleepwear and accessories launching this month.
Following the launch of Cotton On Group's flagship store launch in Melbourne Central, Keen also revealed that sales for Body's Botanicals range recorded a 70% increase within the first week of opening.