The Australian Shopping Network has signed a broadcast agreement with Australian network, Seven, that will see its openshop channel launch on Channel 75 on August 1.
The shopping channcel will have a focus on beauty, jewellery, fashion, technology, home and health.
Customers can access 24/7 shopping on Channel 75, at openshop.com.au or the downloadable app.
A call centre will operate 24/7 on 13 25 80, with free express delivery offered for orders.
openshop will initially transmit to Australia’s five state capital cities and regional Queensland, reaching a total of 5.5million households in its first year.
openshop MD Jason Kim said the venture is in line with changing consumer behaviour.
“Our busy work and personal lives often mean we can’t get to the shops between 9 to 5. So, we’ve created an experience that makes shopping from home, even easier and more enjoyable.
We are so excited to be launching. It’s an advanced, digital ready economy, that is showing huge growth in online shopping. We look forward to making an impact in a very competitive market.”