Mercedes-Benz Fashion Festival has launched its 2012 campaign bearing the slogan 'Your Ticket To The Trends'.
Leading the campaign is a 30 second television advertisement created by organiser IMG Fashion and creative agency Joy Collective.
Highlighting the consumer spring/summer collections, it will run across the Channel 7 network, key cinemas and online over the next month.
The commercial features the track 'Don't wanna go home' by Australian rock band Bang! Bang! Rock n Roll.
The broader campaign will also feature outdoor billboards and a print partnership with The Daily Telegraph.
Mercedes-Benz Fashion Festival Sydney 2012 will run from August 21 to 25.
The event will feature a range of centralised runway shows and satellite events including makeup sessions, styling sessions, interactive photoshoots and digital activations.
Tickets to the showcase are priced from $35.