Campaign of the week

Mercedes-Benz Fashion Festival has launched its 2012 campaign bearing the slogan 'Your Ticket To The Trends'.

Leading the campaign is a 30 second television advertisement created by organiser IMG Fashion and creative agency Joy Collective.

Highlighting the consumer spring/summer collections, it will run across the Channel 7 network, key cinemas and online over the next month.

The commercial features the track 'Don't wanna go home' by Australian rock band Bang! Bang! Rock n Roll.

The broader campaign will also feature outdoor billboards and a print partnership with The Daily Telegraph.

Mercedes-Benz Fashion Festival Sydney 2012 will run from August 21 to 25.

The event will feature a range of centralised runway shows and satellite events including makeup sessions, styling sessions, interactive photoshoots and digital activations.

Tickets to the showcase are priced from $35.

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