The store has opened with 30,000 units of stock and over 15 product categories.
“The internet has not been the salvation that direct to public designers were promised 5 years ago."
The designer has assured furious bridal customers: "It is absolutely business as usual here."
Australian online retailers are out to recruit more members to their network.
400 staff from its Geelong headquarters watched the launch of its latest project live.
While the founders bowed out this month, the brand itself was placed into liquidation last year.
It has over 400 designer brands including Alexander McQueen, Isabel Marant, Balenciaga and Saint Laurent.