Bras N Things has partnered with the Women and Girls Emergency Centre (WAGEC), marketing manager Natalie Chalmers told Ragtrader.
The partnership will see Bras N Things donate profits from the sales of select PJ sets and a dedicated tote bag to WAGEC, helping to further the organisation's work in providing support for women and families in crisis.
"We're looking to empower women and children to build safe futures, end gender based violence and create a community where women and children are safe to confidently be themselves," Chalmers told Ragtrader.
"So this is an incredible partnership for us, the women that work at WAGEC are just exceptional with the work they're doing.
"We saw a lot of those stats that were coming out of last year throughout COVID and lockdown, and it's a space that we can genuinely partner with this charity and really drive change," Chalmers said.
Alongside the financial donations, Bras N Things will create a 'comfort pack' for women and families accessing WAGEC's services.
"So there'll be PJs, a little crop, some knickers and socks and they'll be in a tote bag for them," Chalmers added.
"So anytime a customer purchases one of these PJ sets, a percentage of those profits go into creating those comfort packs and all of the rest of the profits go direct to WAGEC and all of the work that they're doing," she said.
The WAGEC Bras N Things products are available now, with the tote retailing for $7.99 and the PJ set retailing for $64.99.