Australian lingerie retailer Bras N Things has pushed into new product categories as part of an Easter campaign.
Released today, the Easter range features two hero collections, Love Chic and Sleep Squad.
Both collections introduce new products to Bras N Things including the first of its kind the Love Chic Poncho, Sleep Squad hoodie.
Bras N Things GM of product Francesca Anderson said the move will capitalise on the holiday season.
“Sleepwear is no longer a garment you’d dare not to be seen in, but has developed into a fashion piece within itself as it continues to transition into leisurewear,” she said.
“We have seen that sleepwear is proving to be extremely popular during the Easter period at Bras N Things, cementing the rising trend of gifting tangible sleepwear over chocolates for the holiday period.
"We have ensured we are providing our customers with a variety of items that not only capture the joy of Easter but are also capable of being worn in a variety of situations, making them the perfect gift for loved ones and friends.”
The new Bras N Things Easter range features a warm colour palette of soft pinks, white and grey marl paired back with navy accents.
It and includes printed pyjama sets, boyfriend shirts, dressing gowns, beanies, shorts and tees.
Prices range from $19.99 to $69.99 and sizes vary from 8-16.