Global lingerie brand Simone Pérèle has confirmed its Australian Facebook account (@SimonePereleAUS) has been hacked.
The hack occurred on Saturday 19th September.
Australian administrators are still locked out of the account and Facebook processes have failed to work.
The series of obscene posts appear to be the same content illegally posted to the University of New South Wales’ Facebook account on its Open Day on September 6th of this year.
The posts include naked women with fire arms and images of Kim Kardashian.
Currently there is no direct line to Facebook either locally or in their newly renovated corporate US headquarters, leaving global businesses wide open for long-term commercial and reputational damage.
The lingerie brand is the premium apparel brand exclusively sold in David Jones stores nationwide, with over 150,000 customers in their database.
Newly appointed CEO of the Australian market, Tim Rosenfield, supports UNSW President and Vice-Chancellor,
Professor Ian Jacobs’ statement issued earlier in the month that this issue is a concern to “anyone that uses social media”.
Business around the globe rely on the direct connection Facebook enables with their consumers, but there are no agencies, industry experts, consumer groups or services within Facebook that support the damage caused by online criminal entities.