Khloe Kardashian was the star attraction at an event to celebrate the launch of an exclusive line with Big W.
Kardashian Kids has launched online and will be available in stores from August 6.
Watson's Bay Boutique Hotel was transformed into a fairytale playground to celebrate the launch.
The activation featured mini carousels, unicorn rides, interactive arts and a craft table.
It also included a painting station where kids could decorate their own Kardashian Kids t-shirt.
Guests were treated to a sea of pastel balloons and florals on arrival, as well as a kids inspired food cart, balloon twister, magician and face painter.
The event’s MC, Elle Halliwell, welcomed guests before introducing the day’s special guest, Khloe Kardashian.
Kardashian mingled fashion and lifestyle media, bloggers and celebraties.
Notable guests included Jules Sebastian, Terry Biviano and daughter Azura, Lynette Bolton and daughter Sierra, Paula Joye and daughter Ella and fashion blogger Tash Sefton and son’s Mac and Jay.
Kardashian Kids features an assortment of every day styles to special occasion items priced from $20 to $35.
These include woven broderie lace dresses with rose gold button finishes, soft tulle skirts with rose gold foil polka dot details, one-pieces with tulle ruffles and two piece sets in geometric prints.
The Kardashian Kids Spring 2015 range for little girls is available from size newborn (0000 -24mnths) to Toddler (3-7yrs).