Eyewear retailer Bailey Nelson has today opened its 50th retail store in Australia, in Sydney's Castle Towers Shopping Centre.
The new store will be located on level two of the centre between Target and David Jones and will showcase a curated selection of the brand's range of frames across 86 styles and 72 colourways, including the new Atelier collection.
Bailey Nelson Castle Towers will be run by manager Michele Cook and experienced optometrist Samantha Camilleri, offering eye tests at least five days a week.
"Bailey Nelson is eyecare without the trade-offs," Cook said of the new store.
"Customers to Castle Towers will no longer need to choose between value, style, quality, optometry care and good service.
"I am proud to bring Bailey Nelson’s quality frames, unique designs, and outstanding clinical care to my local area.
"We expect the Atelier Collection to fly off the shelves and want to welcome people from the area in for an eye test and to access great deals during opening week," she said.
To celebrate the launch, Bailey Nelson will have 20% off storewide for the first four weeks of trade, from Friday November 5 until Friday December 3.
Bailey Nelson co-founder Peter Winkle said the region is a key growth area for the brand.
"We are very excited to be opening our 50th Australian retail store at Castle Towers. We’re a local company and are very proud to be growing our presence in this part of Sydney.
"Sydney's Hills District is a key strategic growth corridor for the city, and it is one of the most sought-after residential regions currently experiencing a boom in infrastructure development.
"Bailey Nelson will be perfectly placed here, alongside our recent opening in Hornsby, to service the large trade area at the recently expanded Castle Towers centre which is a stunning retail destination," he said.
Bailey Nelson's entire design team is based in Sydney and was founded in 2012 in Bondi Beach.
The business currently runs over 90 stores across Australia, New Zealand, the UK and Canada.
