Bailey Nelson is continuing its bricks-and-mortar expansion across Australia, opening its 51st store on Melbourne's Glenferrie Road in Malvern.
Following the opening of its 50th store in Sydney's Castle Towers shopping centre, Bailey Nelson has revealed its newest Melbourne store, marking its 93rd location globally.
Bailey Nelson co-founder Peter Winkle said the brand aims to grow its presence across Melbourne's south and east, beginning with Malvern.
"We are very excited to be opening our 51st Australian retail store in Malvern.
"This is one of Melbourne’s loveliest shopping spots.
"It’s a fashionable area with a very diverse mix of people and a great sense of community.
"Our other stores in nearby Camberwell, Chadstone and South Yarra have been very successful.
"We see excellent growth opportunities in Malvern and across the city’s south and east among people who value great eyecare and beautiful Australian designs at fair prices," he said.
Similarly to its counterparts, the Malvern store offers customers a range of the brand's Australian-designed frames, which feature 86 styles and 72 colourways.
The store also houses the new Atelier collection, which introduces 24 optical and sun frames into the Bailey Nelson range, made up of five shapes in 12 new colourways.
The Malvern site offers eye tests at least five days a week and is equipped with an OPTOS machine, one of the most sophisticated imaging tools available - allowing the optometrist to view the back of the eye at a resolution four times greater than a traditional retinal camera, which can only examine around 20% of the retina.
It is run by manager Thom Johnson and optometrist Mike Bradley.