Australian designers are showcasing their spring/summer collections via AAFW: By Appointment, Afterpay Australian Fashion Week's (AAFW) official virtual showrooms.
First launched during the AAFW resort collections in May 2022, the virtual showrooms are hosted on wholesale management platform JOOR.
AAFW organiser IMG has offered complimentary access to the virtual showrooms this season, which are valued at USD $10,000 per listing.
The spring/summer edition of AAFW: By Appointment is a collaboration between IMG and online fashion boutique Showroom-X.
The virtual showroom features around 50 Australian brands, including Aaizel, Aje, Anna Antal, Arnsdorf, Autark, BEC + BRIDGE, Bianca Spender, BONDI BORN, By Johnny, ESSE, Ginger & Smart, Gyre, Hansen & Gretel, Matteau, Michael Lo Sordo, Oroton, Outland Denim, Phoebe Pendergast, Shona Joy and We Are Kindred.
IMG Fashion Events & Properties APAC MD Natalie Xenita welcomed the collaboration.
“Ensuring the continued economic success of Australian designers is imperative and we’re proud to work alongside our partners Destination NSW and JOOR to provide a dedicated wholesale platform that connects Australian designers to global retailers during key sales periods for the global fashion industry.
“IMG continues to leverage its global platform to provide opportunities for Australian designers in key international markets. Seeing that come to life this week through Dion Lee and Daniel Avakian who are showcasing their collections at NYFW: The Shows is fantastic.”