Rebel has revealed what impact lockdowns had on its full-year results.
Capitalising on Aussies' need to exercise at home while fitness providers were closed, Rebel's sales increased by 15.3% to $1.20 billion in FY21.
The sports retailer reported that like-for-like sales also lifted, up 17.5%, due to higher average transaction value due to more items in the basket and a higher average item value.
Rebel reported that like-for-like sales growth was achieved in all categories, with performance sports delivering the highest growth.
By sub-category, football, basketball, licensed apparel and kids' apparel were the fastest growing sub-categories.
"Fitness equipment and accessories also performed well as COVID-19 lockdowns lifted at-home fitness activity," the business said in a statement.
The Super Retail Group brand also grew its loyalty database by 13% to 3.2 million customers.
These members represented 68% of Rebel sales during the period.
Additionally, average club member net promoter score (NPS) increased to 59% in FY21, up from 55% in the prior comparable period.
As expected, Rebel's online sales also grew during the period, jumping up 36% to $193 million, accounting for 16% of sales.
Geographically, Queensland, New South Wales and Western Australia delivered the strongest sales growth for Rebel.
"Gross margins increased due to lower promotional activity, sales mix to higher margin products and favourable net recovery of supply cost inflation," Rebel added.
"Segment normalised PBT margin improved by 470bps to 13.9%," the business said.
Rebel ended the period with 153 stores, after opening one store and closing eight during the period,
Parent company, Super Retail Group (SRG) reported total group sales up 22% to $3.45 billion for FY21.