Asos has signed 80 new independent to its marketplace, as traffic grows during COVID-19.
Since the Asos Marketplace platform launched in 2010, it has signed thousands of international small brands including Australian labels.
Today, the platform is home to over 800 brands from around the world and over 130,000 products.
Local Australian sellers include Sunshine Dreamer, Elleni The Label and Andorwith.
More than 80 new independent brands were onboarded in April, an increase of close to 100% on last year.
To capitalise on opportunities, Asos Marketplace has waived its small monthly rental fee for new and existing independent retailers.
Customer behaviour on ASOS Marketplace has also shifted, with the surge in demand for loungewear translating to year-on-sales in April increasing dramatically for jumpers (+421%), womenswear hoodies (+119%) and sweatshirts (+166%).
Customers have also been taking the opportunity to stock up on socks, particularly trend-led tie-dyed versions, with sales up 1,418% compared to last year.
Asos head of marketplace Jo Hunt said the time is ripe for independent brands.
“We’ve always strived to use Asos Marketplace to support and foster young, independent fashion boutiques and talent, helping them grow their businesses and at times even move over to the main Asos site.
“Now more than ever, we’re grateful we can use our platform to assist fashion traders and boutiques that would otherwise normally rely on foot traffic.”