Australian womenswear designer label Anthea Crawford has celebrated its 45th anniversary with a partnership with the Van Gogh Museum.
The partnership, brokered by IMG, sees Anthea Crawford launch a limited-edition autumn/winter 2021 collection featuring Vincent van Gogh‘s iconic artwork, bold colours and signature styles.
The 19-piece collection of dresses, blouses, T-shirts, trousers, coats, and jackets is available worldwide on the Anthea Crawford website as well as through department stores David Jones and Myer.
An Anthea Crawford spokesperson welcomed the launch.
"It’s our 45th year of Australian style and to celebrate we have collaborated with the Van Gogh Museum in Amsterdam.
"Timeless beauty, expressive colour and irresistible texture plays have always been central to Anthea’s vision.
"It’s been a great honour to work so intimately with the priceless masterpieces of Vincent van Gogh, which have inspired us for so many years," the spokesperson said.
A portion of proceeds from each purchase will support the work of the Van Gogh Museum which houses more than 200 Vincent van Gogh paintings, 500 drawings, and 700 written documents.
Additionally, the first 500 customers to purchase through the Anthea Crawford website will also receive a complimentary ‘Sunflowers’ sketch tote bag.
Van Gogh Museum MD Mark Minkman added that the Museum was thrilled to bring the collection to customers.
"We are very proud to collaborate with Anthea Crawford and develop these sophisticated garments together, especially in these challenging times.
"This partnership enables us to inspire people with the art and heritage of Vincent van Gogh combined with the quality and characteristic prints of Anthea Crawford.
"Every purchase of this Anthea Crawford x Van Gogh Museum collection supports the work of the Van Gogh Museum in Amsterdam," he said.
The Anthea Crawford x Van Gogh Museum collection is available now and retails from $149 to $699.