Fashion blogger Nadia Bartel (Chronicles of Nadia) is the latest social influencer to enter the e-commerce space.
Bartel will launch online fashion store The Con-nection with younger sister Michelle Coppolino.
It follows a similar move from Sara Donaldson.
The Con-nection will host 23 brands including Mara and Mine, Thurlet, Elizabeth and James, Pared Eyewear, Viktoria + Woods, Linden Cook and Acler.
Bartel said that her foray into online retail will aim to offer a unique point of difference.
“You won’t find trend-driven items on The Con-nection.
“We are both all about living a stylish life with beautiful pieces worth holding on to."
The sisters have been working on launching the online business for the past five years with the site originally going live last year before bad dealings with a coder.
Bartel and Coppolino have appointed new designers to rebuild the platform and gear up for the relaunch.
The Con-nection is set to go live next Wednesday June 1 at 7pm.