Catch Group has announced its continued expansion into New Zealand with the launch of the Catch Of the Day brand in the country. The New Zealand launch is the first in a number of new markets the group is looking to enter.
This is part of its broader growth strategy, with plans to also extend into South-East Asia
Catch Group CEO Nati Harpaz said the group was looking to expand its online presence and saw New Zealand as a strong starting point.
“Expanding into New Zealand is a logical extension for Catch.
“We already have a good customer base through our online store on TradeMe and now, we look forward to offering New Zealand customers a richer shopping experience with a dedicated online store offering the amazing deals Catch is known for, coupled with fast shipping and a huge catalogue of products.
“We will continue to explore growth opportunities that allow us to offer our customers more choice and value. Whether that is through launching new online stores, expanding into new markets or through strategic partnerships.”
The eCommerce group already has a footprint in New Zealand following the acquisition of Pumpkin Patch in 2017. Catch Group recently relaunched the brand as an online-only company.