Specsavers Australia co-founder Charles Horner is among the speaker lineup for Ragtrader Live on May 3. Get your tickets here.
1. It's posting consecutive, organic growth
Specsavers Australia recorded $947 million in annual sales for the year ending February 28, a 10% increase on the previous year. The result is mostly down to organic growth, with the brand only opening four additional locations throughout the year. Instead, like last year, the brand grew sales per store with fiscal 2017 recording a $200,000 average increase per store.
2. It invests in marketing
Specsavers Australia annual marketing spend is set to crack $61.5 million this year, with 6.5% of every sale contributing to the next round of collateral. The brand continues to collaborate with key fashion identities, with Carla Zampatti, Ellery and Collette Dinnigan all partnering on high-profile ventures.
3. It's a one stop shop
It's $87 million sales increase for fiscal 2017 wasn't just down to good luck. Specsavers Australia conducted an additional 351,000 eye tests compared to last year, with the number of glasses sold also rising by 304,000. In total, it dispenses 4.3 million glasses and 7.3 million contact lenses for the period.