Want to use social media to drive sales, customer engagement and brand recognition?
We have assembled a power lineup of social media influencers for Ragtrader Live: Fashion Decoded. Grab your tickets here to learn in-depth strategies to boost your own social media strategies.
In the meantime, here are three quick tips.
1. Post more frequently
Did you know the average fashion follower opens Instagram 32 times a day? Instagram users only see 30% of what's out there, so make sure your posts are frequent enough to catch the wave. Some brands post up to 10 times a day, although each label has different sweet-spot. Discover your optimum rate and do it regularly.
2. Engage!
There's no point posting frequently if you don't engage with your following. Why do users only see 30% of content? The new algorithm was developed to show followers the content they like, comment and engage with first. So if you're actively liking, commenting and engaging back, chances are, you'll land on their feed.
3. Post original content
Not getting much traction with your polished campaign images? That's because chances are, users have already seen them on other platforms. Break up your content with behind-the-scenes footage, exclusive photography and personalised content.
You'll see more insights like this from Instagram's Eva Chen, as well as bloggers, influencers and digital marketers at Live.