Zhang Dayi even has her own factory, employing over 100 people.
"We can distribute it to our stores, see what performs well and make a capsule."
The designer brand is using small runs to win big.
"eCommerce is the core of our business, it's what we specialise in."
"We had a great event and signed some amazing accounts including Harvey Nichols."
Before you set your selling price/prices have you considered the various trading terms?
I've talked to hundreds of designers and retailers. This is how you do it.
In 2003, it was all about the Japanese tourist. Now, it's exploded into a national force.
Luxe florals, jewel toned Ikat prints and tribal flair is the theme for the season.