Late last year, Amazon briefly hit a $1 trillion market cap as its stock inched higher on the market.
A few days earlier, there's a chance you could have spotted Amazon Fashion's Angela Langmann at a market of a different kind.
The one in Paddington, Sydney.
It was here, Langmann told Ragtrader Live guests this week, that she first spotted Australian hat brand Will & Bear.
And it was here, that the foundations of a stockist arrangement between the two emerged.
The dichotomy of this became a regular theme throughout the course of the conference: technology and humanology.
It seems that in a landscape where omnichannel is king, the human touch is as important as ever.
Hugo Boss is another brand balancing programming and pulse.
Discussing the brand's growing presence across Australia and South East Asia, Hugo Boss SEAPAC MD Matthew Keighran also pointed to a new market opportunity.
The Phillipines.
The booming middle class is set to exceed the spending power of Italy’s middle class by 2030.
Along with many of its regional neighbours, the country is now home to a growing tech-savvy population with digital penetration seeing 67 million internet and social media users.
That's more than half the population.
So while there is a strong uptake in digital products, with it has come a demand for lifestyle products in clothing, apparel and footwear.
Human behaviours are not just shaping areas of demand, but how consumers interact with digital products.
General Pants CDO Paula Mitchell took to the stage and revealed a series of tech investments driving revenue at the retailer.
One of these investments is UX and how consumers engage with its website.
A simple change resulted in a 364% uplift for the retailer and it had nothing to do with channels diversification, SEO optimisation or digital retargetting.
In trials, General Pants found that consumers preferred icon search filters over text filters, so much so, that the business saw a massive spike in useability.
Icon filters.
As in pictures.
The greatest learning for me in an eight-hour day filled with presentations, panels and interviews was simple.
No matter what your strategy is, heart will always exist at the centre of humans.