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"It sets us apart and differentiates us from the competitive marketplace."
The Council will host a range of brands in a pop-up space.
Pip Edwards discusses a sweeping strategy from production to sales.
"There's something exceptional about this opportunity."
This store was only 400 metres away from the flagship. But the experiment worked.
How can a fashion brand object to a trade mark in the travel and tourism sector?
In February, the retailer executed a campaign that still resonates to this day.
"The time is here where the question for retailers is, 'do you need a traditional POS system?'"