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This comes two years after the brand was acquired for a record sum of A$1.5 billion. Read more
Learn just how profitable retail media has become at David Jones in this extract from Ragtrader's Technology Report 2025.
The plus size retailer's AU/NZ market recorded a 10 per cent lift in sales in early FY26.
Part of the shift involves artificial intelligence.
Fashion sales have also been softer compared to other categories.
This comes as some brands and retailers rejig their marketing budgets to focus on in-real-life activations.
Akubra's new campaign promotes its first-ever full straw hat collection launch.
The fashion platform's NMV is also continuing to grow.
Last year, jeweller Michael Hill was caught making deceptive claims.
A slight sales lift in the early third quarter is actually softer than Q2.
