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Learn just how profitable retail media has become at David Jones in this extract from Ragtrader's Technology Report 2025.
The plus size retailer's AU/NZ market recorded a 10 per cent lift in sales in early FY26.
Part of the shift involves artificial intelligence.
This marks the first major move since Lacoste's license was taken on by Accent Group this year.
The brand now has eight stores across the Sydney metropolitan area.
This follows a country-wide call from retailers to simplify the GRIA.
Discover how CEO Phil Ryan is fighting to maintain revenue growth as Shein and Temu continue grabbing market share.
"Buttons are a perfect proof of a much larger concept," Papinelle co-creative director Nicole Kelly says.
The lift in gross margins follows the closure of seven stores over the last year.