Not over a year, but this summer alone.

The complete collection is designed for any occasion.

It has been seven years in the making.

The global activewear giant has been sleeping on the job.

A decision which will create a $131 billion battleground.

It all started with Donna Player.

70% of the remaining items are set to be private label.

The brand is opening multiple stores in this city.

The issue has now drawn the attention of Melbourne's fashion industry.

This collection has secured over 1,800 fashion retail accounts globally.

She has 1.2 million followers on Instagram - and she's blowing the whistle.

After shutting up shop, the brand is "beyond excited" for its latest venture.

The next instalment will land in September, 2017.

"Our investment in the brand has grown by 70% over just three seasons."

It will roll out across 215 stores until August 21.

Australia’s population is set to grow to over 70 million in the next hundred years.