Australia has ranked the third highest spending nation in this year's Alibaba Global Shopping Festival.
Several Australian retailers and brands drove the strong performance, boosting Australia from fourth place in 2016.
Alibaba Group ANZ MD Maggie Zhou said the company had high expectations for local consumers this year with over 60,000 international brands taking part in the event.
“When we launched Alibaba Group’s Australia and New Zealand office earlier this year, one of our key goals was to grow Australia’s outstanding performance in previous 11.11 Global Shopping Festivals.
“We are thrilled that Australia has successfully managed to improve its global rankings again; a testament to the growing appetite for high-quality Australian goods among Chinese consumers.”
Alibaba reported a global total of $33 billion AUD sold during the festival.