The brand has cracked the art of social commerce.

Over the past 12 months, online sales have totaled $26.08 billion.

“Actual sales were reported to be below zero."

Meet Tom Fereday, Lane Crawford's new Aussie weapon.

"Fingers crossed!"

Some sites could "stop shipping to Australia altogether."

This is why Australian sales are down 11%.

The finalised agreement will see Noni B acquire all assets and liabilities relating to five businesses.

“This environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight.”

The partnership will see the brand develop its first Australian Cotton knitwear range as part of its new collection.

It is set to launch via two eCommerce avenues.

"We spent some time last summer looking for a location and when this position became available we thought it was perfect."

This weekend, customers will be welcomed with a customisation station.

This involved teams in Shanghai and Sydney.

"This is the start of an amazing partnership."

How she took took Decjuba from 8 stores to 90.