Target Australia is continuing its fashion overhaul, with menswear also receiving a makeover.
As reported last month, the discount department store is in the midst of an apparel, accessories and footwear revival.
Now it has revealed its menswear offer for spring 2018, with linen cotton shirts starting at $20, suit trousers at $39 and suit jackets at $69.
Heading up the charge is Target menswear and childrenswear design chief Lynton Rice.
Rice moved from Cape Town in November to join Target Australia.
After nine years working for Woolworths South Africa, Lynton has also had previous stints at Next and Alexander McQueen.
He brings 20 years of experience into the design role, having worked in the US, UK and South Africa.
Target head of womenswear design Karen Brickell confirmed a new direction at a media launch last month.
"We lost our way a bit," she said. "The new aesthetic is more modern, it's more elevated."