Womenswear trade show Coterie has partnered with the Australian Fashion Council (AFC) to introduce Australian brands to the U.S. market.
On October 9, Coterie will host a seminar in Sydney detailing how to successfully enter the market.
Coterie VP Danielle Licata said local brands have gained traction in the US.
“Australian brands have been increasing in popularity over the last five years and Coterie has helped to grow their footprint in the North American market.
"We are excited to come to Australia and discover the next wave of talent for our retailers to invest in."
Coterie was a strategic US launch pad for Alice McCall, Bec and Bridge, Camilla, For Love and Lemons and One Teaspoon.
Through its partnership with the Australian Fashion Council, eligible brands may apply to the Australia Trade and Investment Commission (Austrade) for a grant.
The grant is established to support domestic brands with export promotion, including developing a wholesale distribution in the North American market.
AFC CEO David Giles Kaye said the partnership brings multiple benefits.
“The Australian Fashion Council is proud to be working with Coterie in facilitating a valuable connection between our members and North America.
"Coterie’s trade show expertise will offer Australian fashion brands an exclusive insight into how to access and achieve success within this vital export market.”
The February 2019 edition of Project Women's, which takes place in Las Vegas during MAGIC, will have a focus on Australian brands in the popular OASIS section.
Previous Australian brands that have exhibited at the fair include Golden One, The Wolf Gang, Richer Poorer, The Beach People and Pared.
The seminar will take place from 4pm at QT Hotel. For further information on the event and how to participate, contact Susan Somerville at Susan.Somerville@ubm.com