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"It will significantly reduce the administration burden for everyone."

This is what it has told customers.

The brand has signed a big name to become an ambassador.

"Most of the fashion world is stuck in a ‘push’ system."

It's time to change the way you advertise.

The acclaimed designer has taken issue with its collection.

Behind the latest collection - and strategy - with the design and marketing team.

He's even sharing cupcakes with customers.

"There is no silver bullet in crafting the success of a brand."

According to the Australian researcher, this is what they want instead.

This experiment is aimed at giving customers the best fit possible.

It recorded a 24% increase in transaction value over 12 months.

The influencer has learned a tough lesson about gross margins.

It will be joined by Australian Fashion Labels, which operates C/MEO Collective and Finders Keepers.

It was founded 27 years ago on a coastal Victorian farm.

"There are no fit problems and jewellery sales have come to amount to 30% of their business."