Behind the latest collection - and strategy - with the design and marketing team.

He's even sharing cupcakes with customers.

"There is no silver bullet in crafting the success of a brand."

According to the Australian researcher, this is what they want instead.

This experiment is aimed at giving customers the best fit possible.

It recorded a 24% increase in transaction value over 12 months.

The influencer has learned a tough lesson about gross margins.

It will be joined by Australian Fashion Labels, which operates C/MEO Collective and Finders Keepers.

It was founded 27 years ago on a coastal Victorian farm.

"There are no fit problems and jewellery sales have come to amount to 30% of their business."

How micro-influencers and relatable content are driving sales.

"Consumers are much more likely to take notice when they see this."

It is the largest business of its kind in Singapore.

By the year 2025, customers can expect radical changes.

FACT: The top-selling item last year was this pair of Vans.

Ksubi CEO Craig King discusses the scoop of the century.