This is a story about traceability and celebrity.

There were four parties. All of them had access to key trading records.

"It has had a direct knock on effect to retailers."

"This is a great outcome for Myer shareholders."

There's a catch: they must meet this new demand from customers.

On March 14, Australian consumers will experience a landmark event.

"As a collective fashion industry we need to put pressure on the current Australian copyright laws."

Owner Tania Austin reveals how it took three years and four releases.

"The pain was devastating and one of the most difficult things I have ever had to encounter."

A special power allows it to operate 100% off the grid.

The final sale will take place on March 16.

And this is why you need to know about it.

This is the first initiative of its kind in Australia.

This is the latest step in its 'premiumisation' strategy.

Customers between the ages of 18 - 45 reveal their pain points.

It's worse than expected, with investigations ongoing.