Sustainable hat label Will & Bear is set to support other small businesses combat the effects of COVID-19.
For the next four weeks the business will subsidise a portion of its marketing budget to enable customers to win $500 worth of vouchers to support their favourite small business.
By engaging with a competition - follow Will & Bear, tag five small businesses on the post, explain why shopping small is great - on the Will & Bear Instagram page, customers can go in the running to win each week.
Will & Bear will then purchase five $100 vouchers at the stores of the winner's choosing.
Announcing the program to its Instagram followers, Will & Bear said it was important to support small businesses during this time.
"We've all been hit hard and things are up in the air.
"So this month we had a good hard think about how we could best spend our marketing budget… this is what we came up with.
"Once a week for the next month you can go in the draw to win $500 worth of vouchers to your five favourite small businesses! We'll buy five x $100 vouchers for you to spend," the brand said.
The brand will also launch a #StrikeFromHome campaign this week to reignite the conversation surrounding the climate crisis to align with Earth Day on April 22.
Will & Bear is asking its followers to participate in a climate strike from their couches to reengage the climate conversation.
The business is rooted in sustainable practices and is partnered with Trees for the Future, planting 10 trees for every hat sold.
So far, Will & Bear has planted 140 hectares of trees across West Africa.