The last thing you want for your brand is to be viewed as profiteering from a crisis, she says.

"We are passionate about supporting retailers feeling the pinch."

The gesture centres around the Colorado Suregrip range.

"We were quite surprised and had not seen this coming."

Instead, a $50 garment will be produced at no profit.

More than two million Australians have downloaded this app since quarantine began.

The loans are capped at $250,000 per borrower.

How one package will help those facing financial hardship.

Despite this, her letter will leave you inspired.

This has already started to happen in the UK - could it affect Australian retail?

"We wanted to develop product for everyone, no matter what shape or size."

The business has run this campaign for 12 years.

The department store's parent company has released a trading update.

Is this the right time to talk about it? She says yes.

"The past few weeks may have been filled with uncertainty, but one thing remains crystal-clear..."

"Just as we want to see businesses survive to keep employing their staff, property owners will also want to see the retail sector survive."