This is the brand's second campaign with new global ambassador Lara Worthington.

"Premier has nothing to gain from spending time with the members of the current Myer Board."

Acting chairman JoAnne Stephenson has offered Premier Investments a spot on the Myer Board.

The brand is committed to sharing Aboriginal culture in an eco-conscious way.

"Our people are our greatest asset."

"As an Australian business we feel like we have a pretty good gauge on our customers’ shopping behaviour now."

It all started with a conversation around a fig tree.

"We’re constantly looking for new ways... to reinvent the narrative for retail."

The news comes as NSW reports 27 new local cases today, with the Premier foreshadowing that tomorrow's number could be higher.

"Premier has put itself in a position to make change happen."

Department stores also declined in May.

“In embracing diversity and the increased representation of Aboriginal and Torres Strait Islander fashion creatives, there needs to be a shift in processes.”

The brand is the first in Australia to launch this type of collection with Liberty Fabrics.

This launch follows other customer-centric initiatives rolled out by the eTailer during the pandemic.

"Our new Chadstone store demonstrates the confidence we have in the future of bricks-and-mortar retail in Australia."

In celebration of NAIDOC Week, Ragtrader is profiling First Nations fashion labels.