Catch head of advertising and communications Natasha Aaron reveals how the eCommerce giant is approaching the latest lockdown.
The past 16 months have taught us a lot about the changing needs of Australian customers in lockdown, and as an Australian business we feel like we have a pretty good gauge on our customers’ shopping behaviour now.
Families need easy access to everyday essentials like groceries, cleaning products and health care items. So it’s important that these items are well stocked, and delivered as quickly and seamlessly as possible, so that we can support customers when they need us most.
We’re also offering a selection of face masks with free delivery, to ensure everyone can access the essentials they need.
With the uncertainty of lockdown and the increased number of Australians engaging with the ease and convenience of online shopping every day, we are listening and responding to our customers’ changing needs - both in terms of product availability and fast and reliable service.
By offering options for home delivery, and Click & Collect services at Kmart, Target and K Hub, we’re aiming to make the shopping experience as quick and convenient as possible. We have also invested in our distribution centres and introduced leading-edge warehousing technology, in support of the evolving needs of shoppers.
As an Aussie business our main focus is to offer fast and reliable service to all Australians, especially those impacted by lockdown.
We’re not making any specific changes to our marketing mix, but we are making sure essentials such as face masks and bulk groceries are easy to find on our website, and that our customers are clear on all delivery options available to them – both directly to their homes, or to collect from Target, Kmart and K Hub stores.