Business

MELBOURNE: Local player Fibre Fashion Agency has launched a new eventwear label targeting the weddings market.

BRISBANE: Activewear queen Lorna Jane has released her first comprehensive range of dancewear.

SYDNEY: The Strand Arcade is set to take shoppers on a journey "through the looking glass" with the launch of new brand imagery.

NATIONAL: Swimwear distributor Zoggs has secured the Australian license for Scandinavian sportswear brand PureLime.

MELBOURNE: Casualwear retailer T-Bar hopes to help customers forget the doldrums - and drive its T-shirt sales - with a party featuring street artist Jay Walker.

NATIONAL: They've created business cards for Ksubi and promotions for Levis - now Karen Enis and Amber Molnar are revamping the T-shirt.

GOLD COAST: Dozens of fashion students face an anxious wait today as the second day of preliminary judging for the NRA Australian Fashion Design Awards (NAFDA) kicks into action.

MELBOURNE: Kids TV hit Yo Gabba Gabba is to add colour to Myer's childrenswear offer with an exclusive clothing collection produced by local player Covert Fashions.

MELBOURNE: Clothing wholesaler Mercury Brands has undergone an executive reshuffle.

NEW ZEALAND: Sportswear provider Canterbury of New Zealand has signed a deal to supply SA Rugby for the next four years.

The art of branding

MELBOURNE: Fashion labels have found a creative way to promote themselves through a special showcase at Westfield Doncaster shopping centre.

NATIONAL: Womenswear brand Camilla & Marc has been confirmed to open Rosemount Australian Fashion Week next month.

MELBOURNE: Australian department stores and retailers are carrying a children's footwear product which contains dangerous levels of toxic substances, an industry report has alleged.

SYDNEY: The humble kitchen dishcloth has taken on a new life after a Sydney student sewed together hundreds of them to create an award winning couture garment.

SYDNEY: One of the country's most high profile economists has told retailers to ignore claims "a new Great Depression" is imminent.

NATIONAL: Pacific Brands' recent offshore move has sparked a rush to apply for the "Australian Made, Australian Grown" logo, according to trade media reports this week.