SYDNEY: Blue Illusion is the latest high street chain to launch a site at Sydney Airport's retail precinct.
The Melbourne-headquartered retailer would launch a store in the domestic terminal in June, joining existing retailers such as Witchery and French Connection.
Blue Illusion operated 55 stores throughout Australia and offered a range of fashion and lifestyle products for women aged 35 and over. Each store had a qualified wardrobe consultant to assist consumers with their purchases.
The brand's autumn/winter collection included a crinkled denim trench for $190, hazel boots for $270 and a pattern pearl necklace for $40.