How one $40 garment prompted a global backlash.

"Eight years ago the average Aussie spent more each week on clothing than take-away food."

This is the first partnership of its kind.

One is an untapped opportunity in a $97 billion fashion market.

There are brands from Paris, Spain, Australia, New Zealand and the Netherlands.

In 2019, parents across the country will be able to ditch them.

Myer and David Jones are rivals. But there's no love lost here.

Why the national retailer has decided to wind back the clock.

Stores will start to close this year.

The brand will enter the new market with nine stores.

Over 90% of shareholders voted against his removal.

And no, it's not former Myer deputy CEO Daniel Bracken.

These are the sketches that started David Jones' $100 million journey.

The untold story behind this Australian fashion brand.

It completed four successive quarters of same store sales growth in one of the toughest seasons.

"We have customers all over the country and a lot of them live in remote areas. "