The entire top floor of 238 Castlereagh Street in Sydney’s CBD was transformed into a garden oasis last night.
The move was for the Australian launch of global fashion retailer H&M’s latest designer collaboration with London based fashion label, Erdem.
Designed by Canadian-born Erdem Moralioglu, the label saw over 200 guests turn out for the launch.
Celebrities and VIPs in attendance included TV personalities and models Kate Peck, Phoebe Burgess and Laura Dundovic.
Fashion bloggers Melissa Whitelaw and Cartia Mallan were also on hand, in addition to models Louise van de Vorst, Ryan Channing and Josh Heuston.
Moralioglu is known for his romantic, floral designs, with the decor matching his signature style.
Guests were treated to botanical cocktails and delicate garden inspired canapes, while DJ Roxy Lola manned the music decks.
The VIP launch party set the scene for the collection landing in select stores around Australia on November 2, with crowds expected to line up overnight.