This email has customers thinking it's not "ta-ta" for the retailer.

The event will run from February 21 to 24 at Sydney Olympic Park.

No wonder retailers such as Saba and Alice McCall have jumped on board.

"We’ve had the privilege of hosting thousands of Sydney women on the Gold Coast."

When Seafolly tapped a new revenue stream, the unthinkable happened.

It recently inked a new Australian partnership, securing national distribution.

For $119, the event is now no longer just about business.

"This was a great way to end the year."

How they helped to make $780,000 in just one day.

This is how it managed to deliver same store sales, despite other brands suffering.

It's not the only one wielding an axe - here's the breakdown.

This is what you need to do to get it over the line.

This is the moment that defined our industry.

This is a new move for the activewear brand.

CEO Steve Gunn reveals his secrets to success.

"Products became redundant because the companies didn’t keep on top of changing trends."