The labels are part of David Jones' Pathways Program.

"This is one of the ways we're exploring new and innovative solutions to connect brands with users at scale."

The Target in the centre will also close.

"These are the three pillars to what makes us unique in market."

The brand has secured Ashley Graham as its first ambassador.

Selected went live today.

The business will also donate 30 cents from every Pride product sold.

The continued calls come as ABS stats detail the impact of the 3-day QLD lockdown.

"The demand for a QLD store has been highly anticipated."

The retailer is still challenged by COVID-mandated store closures in other markets.

The tech has been rolled out to the brand's eCommerce site.

The platform allows Aussies to buy and sell second hand fashion, footwear and accessories.

The brand has introduced this product category for the first time.

Jan Van Mossevelde has previously served as the VP and GM of the brand's EMEA region.

CEO Graham Dean has welcomed the deal.

Total sales growth lifted in the first half of FY21.