The news comes as the retailer readies to close its annual White Shirt campaign.

The retailer has partnered with Circular Centre to launch Australia's largest denim redesign project and competition.

This is how the brand is supporting the Australian Olympic and Paralympic teams.

"This... holds a special place in our customer and team member’s hearts."

The brand will open a further six sites in Victoria over the coming months.

Here's the first taste of the new direction.

"No matter what, the Nobody Denim Signature Range will always be made in Australia."

The business is hosting high tea and portrait studios for customers.

It all begins with a five-piece capsule collection.

The initiative will run for the month of May.

"I am pleased to report that the Group has delivered strong Easter trading across all brands."

The New Zealand Trade & Enterprise's 'Discover New' hub will launch on May 06.

The brand will celebrate the launch by giving the first 50 customers a free tee.

The new look "celebrates the brand through a new lens."

The plan will see Victoria's emissions cut by 45-50% by 2030.

The brand is in discussions with premium retail partners.