The launch will see a live activation where suits can be ‘plucked’ from billboards.

Australian designers including Mark Tuckey and Grazia & Co are featured in the move.

The move is part of a post-Covid revitalisation of Melbourne's CBD retail sector, according to developers.

In an analysis of the Australian market, the tech giant has unearthed some surprising insights.

“Since being established in 2016, we have built a growing and loyal customer base."

“As the Number 1 outdoor brand in Australia and New Zealand we play a meaningful role in summer.”

“It needs to be voluntary, not a process in which one side is forced into an agreement that doesn’t suit them.”

Australia is now more at risk than ever from attacks on society, according to security experts.

The agreement includes a product relaunch dating back 30 years.

Small businesses have been more acutely challenged by inflationary impacts and rising costs, however.

Direct cash grants to local businesses are part of a bid to revive retail.

Australia CEO Damian Burke discusses what’s ahead for the brand.

The return of international travel and uninterrupted trade is impacting its future.

Simone Pérèle Australia CEO Damian Burke reveals how the brand is working behind the scenes.

“This is the start of a new journey into Corporate Affairs & Communications."

"Off the back of a challenging two-year period, it has never been more important to recognise and celebrate."